Consumer products
Freshfields partners with national champions and leading multinational consumer products businesses to help them adapt to the changing consumer landscape.
We regularly advise on M&A, finance and capital markets offerings, restructuring, antitrust and competition and consumer protection inquiries, joint ventures, global investigations, litigation, arbitration, franchising, real estate, logistics and distribution. Our lawyers are also experienced in brand protection issues and can help with IP, pricing and marketing strategies, as well as new product launches.
We guide clients through the rules on digital commerce, data protection, consumer protection, advertising, cyber regulation, and product safety, and assist with product recalls and large-scale consumer litigation, including class actions and commercial disputes.
We advise leading consumer goods companies on responding to ESG allegations in connection with their supply chains, and regularly help with diligence (including in an M&A context) and risk management across supply chains, taking into account wider ESG impact. With the growth of ethically based consumer spending these considerations are business critical to our consumer products clients worldwide.
Freshfields understands the trends and challenges affecting consumer products, and how legal and commercial issues affect different parts of the wider industry, such as FMCG, health and wellness, luxury and F&B.
Recent client successes
Acting for Anheuser-Busch InBev in the context of the sale of its Australian subsidiary to Asahi for $11.3bn.
Representing PepsiCo in its $1.7bn acquisition of South Africa’s Pioneer Foods, one of the client’s largest ever international deals.
Providing Hong Kong and US law advice to joint sponsors and underwriters in the global offering and listing of China Tourism Group Duty Free on the Hong Kong Stock Exchange, in the territory’s biggest listing of 2022.
Defending a leading German food manufacturer against numerous follow-on cartel damage claims asserted by its customers as well as third parties.
Thought leadership
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